vellux, the plush blanket brand that has been a staple in American homes for more than
50 years, is moving into new territory. Brand owner WestPoint Home is adding new
fabrications, wearable blankets, pet beds, a wide variety of throws and new core blankets.
“The blanket category is one of our best businesses and Vellux is one of our strongest brands”, said
WestPoint Home CMO Regan Iglesia. “We took the opportunity to expand our assortment, inject a lot
of fashion, and upgrade our fabrications in 2022 in order to keep up the momentum.” The new Vellux
Cuddle Collection, made of a lightweight but warm fuzzy-knit fleece, launches with the the Super-Soft
poncho, the Coziest robe and a three-piece gift set that includes a throw, slippers and Eye mask. Colors
include cream, soft blush, and charcoal.