Bahar Tekstil has patented different brands in the USA and Europe.
Bahar Tekstil markets its products abroad. The company’s brands became the most preferred brands in some European countries. Burak Baş, one of the third-generation representatives of Bahar Tekstil, who said that their goal is to increase its market share in the USA, said that Turkey has now become a country that is constantly followed.
Could you furnish us with information about Bahar Tekstil?
Our company is a well-established family business founded in 1960. Today, we continue this story that started with my grandfather Tahir Baş in Babadağ district of Denizli, with my uncles and cousins in our facilities spread over a total area of 30,000 square meters. We export our home textile products to more than 50 countries. We are regularly audited by international organizations. At the same time, we keep up with developments. We have international certificates such as Oekotex, Sedex, Amfori, Gots, RCS, OCS. We produce a wide variety of products and are constantly improving our product range. Our goal is to provide more added value to production and our country.
What kind of products do you produce?
Bahar Tekstil produces all home textile products. We pro
duce towels, bathrobes, duvet covers, bedspreads, pillows, quilts and pajamas that come to mind when home textiles are mentioned. Apart from this, we also produce sleeping bags.
What are the features of the products you produce? What are the most important features that set you apart from other brands?
We have a versatile production range. We appeal to a wide range of customers. However, due to the principles we have acquired in our production and which we are determined to maintain, we are always focused on the better. In this regard, we take care to do the best in everything from the working conditions to the yarn qualities we use.
How can you evaluate the last period in terms of sector and brand?
We export to more than 50 countries and produce for more than 120 brands. But there are also investments we make in our own brands. We have patented our brands in the USA and Europe. We sell with our own brands in these countries. Our Majoli and Class brands have become the leading brands in the home textile categories of the countries where they are located. In this sense, we are constantly improving ourselves. it is necessary to follow new trends and markets and make new initiatives regularly.
With the onset of the pandemic, we managed this process well. We developed the right products at the right time. For this reason, I can say that we have achieved a successful momentum in recent years.
How was the year 2022 in terms of exports? Which countries and regions do you export to? Are there new target markets?
The year 2022 was generally positive. We have expanded to new countries. We increased our shares in existing markets. Europe is our biggest market. Our overall goal is to increase our market share in the USA. We are currently working on this.
What do you think about Heimtextile fair?
This fair could not be held for three years. This fair is very important for determining the trends of the sector and for manufacturers like us to show up. Each of the participants who come here wants to improve themselves. At the same time, brands participate in this fair to expand their markets and add value to the country. Therefore, the resulting synergy helps companies take their creativity to the highest level. Particularly, participants like us from Turkey exhibit their R&D studies here. This proves that Turkey is not just a home textile subcontractor, but an actor that steers the sector. We are no longer just a follower country, but a constantly followed country. In this sense, as the participants improve themselves, the interest of the visitors increases.