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Zorluteks: The first firm that has AEO certificate for home textiles


One of the largest home textiles producers in the world, Zorluteks was registered as having authorized mandated status document that facilitates procedures and documentation operations in customs worldwide.

A major producer of draperies and home textile products, having great factories and powerful brands, Zorluteks has become more powerful and prestigious company in customs worldwide with this authorized mandatory status certification that documents that all required standards in terms of transparency, accountability, responsibility and safety are met by the company.

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The status and certificate have been operational in 46 countries in EU, America, South Korea, Japan and others. The certification has been in process since 2013 in Turkey. The status provides several utility and exclusivity to the relevant firms in their customs procedures who met the mandatory conditions for their recording and documentation systems, their accountability, financial limits, safety and security standards.

#zorluteks, #AEO, #home, #textiles

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Intertextile Shanghai Home Textiles attracted more trade buyers this year resulting in strong business outcomes


Overseas exhibitors found the fair an effective platform to open up the Asian market. Led by UTIB (Uludag Textile Exporters’ Association), Turkey had a professional and the largest national pavilion with the latest textile trends

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The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

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Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

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Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.

#verseas, #Home, #Textiles

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MoOD & Indigo Brussels: tour, taxi and take off!


MoOD, the Boutique Show with a Heart for Fabrics, presents the most complete and largest collection of specialists in upholstery fabrics, window textiles and wool covering.

MoOD, Meet only Original Design show of Brussels made its traditional Como press meeting and introduced the latest developments about MoOD. Patrick Geysels, general manager of the event said they would continue with the same excitement despite some negative happenings in Brussels and in the European and global economy. “What is good is that we have not faced one single cancellation after the terror attack happened in Brussels and we have already signed contracts for 80% of the venue. I believe we will be sold out soon,” Geysels noted. “We have the same potential, better hopes and more excitement. At the heart of Brussels, in Tour & Taxi venue, we will record another success with our own specialties such as Blue Drop, Trends, Innovation Platform and more.”

Famous designer Jennifer Castoldi of Trendease International, introduced the new trends from a European and contemporary perspective striking as “Wood and stone, worn and aged, these trends all still very ‘hot’.”

But the style is far more eclectic than we have seen for many years. Classic patterns with exotic accents, aquarelle or intense colors, everything is possible. Even the often-dominant ethnic patterns are back again. It would be a sign of the cultural mix populating the mega cities of today. The trend concentration of MoOD is all about the large diversity of styles and colors. Contradictions even, because they show up in a strikingly high number and they are particularly outspoken.

MoOD is preparing us for the future. A future in which fabrics take the center stage: upholstery, window- and wall coverings. Together with Indigo Brussels Home Edition, MoOD Yarns and the Innovation Platform, this compact exhibition forms an ecosystem you won’t find anywhere else in the world.

As a visitor you can find anything to put together a collection or develop a personalized product. From design to finish… You could practically arrive empty handed and leave for home with your personal collection, finalized to the last detail. New smaller players and start-ups were first introduced to the visitor in the last edition. In September 2016 the offer will be strengthened with new materials, new techniques and services.

Even the face of MoOD is changing. As a boutique show MoOD is preparing a special ambiance. Expect an open atmosphere with a contemporary look in an architecturally stunning surrounding. The exhibition will be peppered with inspiration islands and themed bistros. Everything is present for a fulfilled community experience and new business plans.

#MoOD  #IndigoBrussels #hometextile #home

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Proposte stands for excellence!


As an attendee to 23-year old Proposte for 11 years I know a lot about this specialty show but I wanted to have the most accurate information for our readers. For this purpose I interviewed Mr. Massimo Mosiello, general manager of Proposte, on Friday 2016, the last of the show this year.

What makes Proposte unique when compared with other fairs?

There are many factors which differ Proposte from other shows. First of all we are very strict on accepting a company as an exhibitor.

What are your criteria for accepting exhibitors?

First of all, it has to be a manufacturer. No matter how quality sample they submit, we don’t accept importers or traders. Secondly we take their samples and check for quality. We care for their capacity, manufacturing facilities, number of employees and their customer portfolio and profile.

Is it important to know their clientele?

Yes, it is a factor for us to know if they are selling to prestigious companies. Their clientele shows us their quality and respectfulness.

As a European-only show you wouldn’t accept any other companies to the show but since last year you have some none-European exhibitors including three Turkish brands? How has this happened?

In fact those three Turkish brands are the only non-European exhibitors but we made this decision last year. When you look at those three names, Vanelli is a world brand. It has many innovation awards from even European organizations. Marteks has an excellent collection. Penelope is the same. We may accept companies from other countries, too. There is a Moroccan fabric manufacturer who makes very quality products. There are some Indian and Turkish manufacturers that can comply with the criteria of Proposte. If we have place, we may accept them in our show, however, there is already a waiting list. But the general rule is that a Proposte exhibitor should comply with our standards.

What about the International Observatory scattered around?

They are very good for Proposte too. They add more value. Everything is for visitors and buyers. When they come for Proposte, they have more choices because there are some high-end companies among them and there are middle level quality manufacturers. Some of the buyers need middle level rather than top level quality. So, this is very good for everybody. There is another important factor: having many companies at International Observatory section gives us the opportunity to evaluate for having them inside Proposte in the future. We see their collection, we know the company better and we make our decision easier in accepting or refusing their application.

Do you have a plan to open the show to the world? A Proposte Shanghai or New York or Istanbul, for instance?

That could be in the future. We have similar organisations in my other profession at a Milan-based exhibition company. We make apparel shows in Shanghai and New York. Proposte may also consider similar openings in the future but it is not on our closer agenda.

#Proposte #excellence #Propostestands #home #hometextile

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Dina Vanelli at the heart of Proposte


Proposte is a unique European-only show annually held in Cernobbio town of Italy. It is unique for its attendance, concept and venue. It is held where ancient Villa Erba is. Situated at the lakeside of Como Lake, this villa is famous for many aspects including Hollywood movies.

Proposte never accepts non-European companies inside the event but Dina Vanelli, along with two other Turkish brands, has managed to go inside because of its European prestige and quality. It has many awards from European organizations for its innovative and high-end fabrics.

Mr. Erol Turkun, Chairman of the Board of Turkun Holding, to which Dina Vanelli belongs, said that their quality was approved by Europe and that’s why they were accepted as a Proposte exhibitor. “This is a pride for our company as well as our industry,” Turkun says. “We have to be innovative, quality and professional in our business. We are part of Europe anyways but we should feel the responsibility of this identity and act accordingly.”

Erol Turkun said they would continue to focus on R&D studies to innovate new products and they would have many novelties in the near future for the fabrics industry.

#DinaVanell #Dina #Vanell #hometextile #home

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Turkish businesses to organize trade fairs in China,” daily Sabah


* Interviewed by Sabah, Ceyda Erem, President of CNR Holding, said Chinese officials asked them to organize shows in China in various sectors including home textiles, furniture, marble, construction materials, elevators, electronics and paints.

CNR Holding President Ceyda Erem said in an exclusive interview with Sabah daily that Turkey needs to invest in organizing trade fairs in order to balance the trade deficit with China. Erem, who participated in the business people group that accompanied Turkish President Recep Tayyip Erdoğan on his China visit, stressed that the trade deficit with China was $1.24 billion in 2000 but it climbed up to $22 billion to the favor of China this year.

When asked about the China visit, Erem said they had been welcomed with a greater regard than ever, and meetings with their Chinese counterparts, especially the CCPIT (China Council for the Promotion of International Trade) sector unions, were finalized with numerous agreements. “The First steps have been taken to organize fairs in five different sectors,” she said, detailing that Chinese President Xi Jinping’s presence alongside Erdoğan had great impact on the attention they received from Chinese business organizations.

“They want us to take the Boat Show over there,” Erem said, then listed home textiles, furniture, marble, construction materials, elevators, electronics and paints as the sectors in which the Chinese want Turkey to organize fairs. Erem added that they are planning to take the Boat Show there along with home textiles, marble, rubber and plastics sector fairs. On investing in China, Erem said at an international fair organizers meeting in Switzerland 12 years ago, it was said that in 20 years’ time, they would all be working for China and the European fairs would come to an end. “English and German fair organizing firms have foreseen the decreasing returns in European markets and established their position in China without waiting for 20 years,” Erem said, and highlighted that they had been taking advantage of Turkey’s economic consistency over the last 12 years. Stressing that Chinese business owners do not know English, Erem said they are investing in human resources that will enhance trade with China, and the number of employees who are proficient in Chinese is increasing day-by-day.

When asked about her opinion on the fairground expansion decision of the Istanbul Chamber of Commerce, Erem underlined that the size of the fairs in terms of area is not as important as it is thought to be in Turkey, indicating that the true parameter of success in fairs is the volume of business and the added-value provided to the economy. Erem claimed that the amount of participants and the number of interested visitors should increase in order for fairs to grow, pointing to the Premiere Vision Fair, which was conducted with French partners, as a notable example. She said they have sold 5,500 square meters at fairly high prices and attracted 8,000 suitable visitors. “But the French objected when they planned to double the area of the fair next year,” Erem said, the reason being purposeful expansion, as the French estimated that they could only manage to increase the amount of suitable visitors that would correspond to 1,000 square meters of additional space. Erem then explained that attracting appropriate visitors who are potential customers to the participant firms is more important than expanding the fairgrounds of Istanbul. She added that bringing Chinese visitors to a fair in Turkey is easy, while attracting Chinese buyers is more difficult to do. “That’s why we believe that it is more efficient to invest in organizing fairs in China rather than bringing Chinese buyers over here,” Erem said.

#Turkishbusinesses #Turkish #businesses #hometextile #home

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Armes Home, a reliable and competitive name in home textiles


Established in 1985, Armes Home, a Bursa-based company is a respectful company operating in the home textile sector. Ozgur Ozdemir, Chairman of the board, Armes Home dowry products company, introduced his company and its activities.

On the history of Armes Home company

Our business, Ozgur Ceyiz, was a small shop, a retailer-producer of dowry products in Inegol market district in Bursa, founded by Ibrahim and Semra Ozdemir in 1985. The foundation of business actually was started when she began to produce hand-made embroideries for dowry textiles at her young age. Since then for 28 years both Semra and Ibrahim Ozdemir have been producing with the same enthusiasm and dedication they felt at their first day in business.

The company has produced for other sellers between 1985 and 2010. In 2010 ther took a radical decision to produce under their own brand name, Armes Home. Then the second generation of the family entered the scene as part of the company who look for a future full of hope and success.

On products and production capacities

We make embroidered bed sets, pique sets, bride sets, and bed covers in home textile branch. We can produce 200 hundred thousands sets in our facilities that is equipped with automated machinery operated by professional staff. Since we are self-sufficient, we have an advantage for provided quality products on time.

On production facility

Our factory is on Visne road in Bursa, has 2.000 sqm of closed area. Fabrics enter in factory and are out as packaged items.

On export markets and target markets

Presently we export our products to markets in Europe, North Africa, Arabian Peninsula and Middle East. Our target markets are North and South America and the Far East.

On customer satisfaction

Despite some sales and production problems in textile markets, our company keeps its growth successfully. We are aware of the importance of customer satisfaction. Trust of our customers comes from our integrated efforts to adapt our offers to the needs and desires of buyers, our prudence, productivity, quality, economic prices, timely delivery and our respect to our customers.

On fairs, targets for 2015 and general comments

We participate in or visit to fairs and exhibition held in the country and abroad. They are all valuable activities to expand ofr vision and to find new markets and customer segments. In 2015 we will watch developments in the markets and increase our capacity and markets we have been in. We aimed to get more share in the market by expanding our product portfolio.

#ArmesHome #Armes #hometextile #competitive #home

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Home&Tex opens in Istanbul to host the home textile and decoration world



Held for the third time by CNR Holding, Home&Tex fair opens in CNR Istanbul Expo, October 28 – 31, 2015 with support of Turkish Home Textile Industrialists and Businessmen Association (TETSIAD).

Held in cooperation with CNR Holding and Association of Turkish Home Textile Industrialists and Businessmen, one of Turkey’s most important home textile trade fairs, Home&Tex fair will open its doors for  the third time this year. Featuring all kinds of home textile and decoration, Home&Tex will host wholesalers, retailers and decorators from Russia, the Middle East, Europe, the Commonwealth of Independent States, North Africa as well as Turkey. About 600 participants and 40 thousand of domestic or foreign visitors will take part in the fair in an area of 40 thousand square meters. Pointing out importance of the fairs to the sector, Yasar Kucukcalik, the Chairman of Turkish Home Textile Industrialists and Businessmen Association (TETSİAD) said, “Home&Tex is very valuable for us as second largest in Turkey and fourth largest home textiles fair in the world. When considered where we stand now in just three years, it is possible to see the paramount
importance of the home textile industry for our country.”

Attached great importance by TETSİAD management and members, carried out adverts by various organizations and domestic and foreign publications, Home&Tex fair plays an important role in the growth of exports in the Turkish home textile industry. Recording that the fair has the greatest importance to grow export and build foreign relations, TETSİAD contributes the revival in the domestic market as well.

All types of home textiles in this Expo
Tulle, curtain, cotton, linen, upholstery fabric, curtain accessories, curtain mechanisms, sleep and bedroom products, kitchen and dining room linens, towels and bath products, decorative products, wall coverings, floor coverings and types of yarn will be presented to visitors at the fair. Designed and produced for participating firm’s desire, fair stands of Home&Tex fair meet needs of national and international
buyers. Providing to meet national and international buyers, receive their orders directly and follow closely sectorial developments, the fair brings all components of the expanding market under the same roof.

Influx of visitors from Europe, the Balkans and the Middle East
Many visitors from some countries including ones which have great trading volume in home textiles such as Germany, France, Russia, Canada, Iran and China will be a guest to Turkey which becomes “Home Textile Center of the world” in order to follow the latest developments and trends in the world of home textiles and decoration.

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Home textile to be more colorful this year


Tetsiad, Turkish association of home textile industrialists and businessmen, unveiled the new trends in home textiles for the year 2016. Contrasts will be the new styles

Watching the pulse of home textile industry in Turkey, Tetsiad, unveiled the trendy colors, designs, fabrics and structures for those who want to renew their homes completely. The trend for the year emphasizes on the comfortable live style supported and enriched by contrasting colors and joyful designs. Leading the way for its member companies, Tetsiad signals sincere, original and minimalist designs and a year of aesthetics. Yasar Kucukcalik, President of Tetsiad, said, “We will see forms and products that make customers feel comfortable and safe. Every item, from bed covers to draperies, from tulles, to bathrobes all will have contrasting aesthetic tones and designs. The year 2016 will be a period of change and transformation for the people who want to get a complete aesthetic revival in their lives.Turkey has been setting the direction of home textile fashion for many years. We are continuously increasing our prestige, our competitive power in exports by having value added products and emphasizing on R&D, innovation and design.”

 

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Turkish home textile industry aims to new markets


In order to balance the slowdown of sales in EU markets,TETSIAD, association of home textile industrialists and businessmen seeks now targets in new market. Representing 98 % of the Turkish home textile industry, the association goes to far eastern, African and South African markets Half of the industry’s exports goes to Europe and sales to these markets have been growing 12 to 13 percent annually, Turkish home textile industry attempt to improve its competitiveness in global markets by entering new markets, by emphasizing on high value added products instead of price based competition. With this intention, the member companies of Tetsiad, have increased their promotional and selling efforts in domestic market as well as in the markets abroad. Tetsiad seeks new opportunities in Japan, China, Mexico, Chili, Brazil, Tanzania, Ethiopia, Nigeria, Ghana, Angola and South Africa. On the occasion Yasar Kucukcalik, president of the association, said, “While improving its position in world trade, Turkish home textile industry is setting trends in Europe, the largest importer for Turkey. Turkey is one of the leaders in this field and improving its brand value. Domestic market is also important however there are serious amount of export potential for our industry. We have to find new markets. We, as Tetsiad, decided to improve and expand our activities in far eastern, African and South American countries.”

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